Hero commercials
Brand awareness spots that introduce the product and the problem it solves, cut for social and for TV.
culture
CH.TECH
FINTECH · CRYPTO · PREDICTION MARKETS
Make the
complex feel
human.
Your product is hard to explain and harder to trust. We turn it into creative people understand, believe, and click, at the volume performance marketing demands. AI for speed. Humans for everything that matters.
CREATIVE ENGINE · WEEK 01
LIVE
HERO SPOT · 0:30
1 HERO → DOZENS OF VARIANTS
HUMAN APPROVED
SIGNAL CHECK
One expensive commercial goes stale in a month. Paid social eats creative.
The brands that scale feed their ads fresh work every week and still sound like themselves. And in finance, nobody clicks on a product they don't trust. Trust starts with a face and a story.
The creative
engine.
Three layers, one pipeline. Everything feeds your paid media, and everything sounds like you.
Founder videos & series
Founder led videos and repeatable content series that put real people behind the product, every week.
Ads that scale
Paid ad graphics, motion, and animation in a steady stream of variants to test, plus the media buying to run them.
What we make.
LEAD DESIGNER · TECH
Marc Ricca
Marc leads design for our tech partners, from brand systems to motion and ad creative. AI tools speed up his pipeline. His eye decides what ships.
[ MARC WORK ]
[ MARC WORK ]
[ MARC WORK ]
VIDEOGRAPHER · FILM
Caleb Williams
Caleb shoots and edits our commercials. He has the perfect touch for cinematic, high quality content that lives on social and holds up as a commercial. Here, his film for Brick: one idea, told fast, with the product as the hero.
Brick · "Unless you hang up, your life will flash by"
Proof in
the market.
[ MANGROVE CREATIVE ]
CASE FILE · AGENTIC TRADING
Mangrove AI
A platform that brings institutional grade risk management to everyday investors. We built the brand messaging and audience personas, developed the creative concept "Same performance. You kept your life.", and run the brand's social channels.
Brand messaging
Personas
Creative concept
Social channels
[ RESULT METRIC ]
Fair questions.
"AI content looks generic."
Agreed, when AI makes the decisions. Ours runs the production busywork. People make every creative call, and Marc signs off on what ships.
"Legal has to review everything."
We build your review into the workflow from day one, with sign off from marketing, product, and compliance before anything goes live.
"Will it perform?"
We report on cost per acquisition, return on ad spend, and cost per lead, and we move budget toward the creative that wins.