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EXPLORE Home Work · case files Team SERVICES Brand strategy Brand design Media strategy Experiential marketing INDUSTRIES WE HUMANIZE CPG and consumer brands Hospitality Tech
CH.HOSPITALITY HOTELS · RESTAURANTS · BARS

Your staff
is the show.

We turn the people who make your space hospitable into a recurring social series your guests follow. Workplace comedy, mini docuseries, staff challenges. We film it, post it, and grow the audience. Guests come for the room. They come back for the people.

NEW EPISODES WEEKLY INSTAGRAM TIKTOK YOUTUBE SHORTS
Book a strategy call How the show works
Four people posed in a retro office like a sitcom cast photo
S01 · E01 · "CHECK IN"
Now
casting
SIGNAL CHECK
Bartender in glasses and apron serving a cocktail across the bar THE BARTENDER EVERYONE ASKS FOR

Every property posts the same pool, the same plate, the same lobby. Nobody follows a lobby.

People follow people. The bartender who remembers your order. The front desk lead with the one liners. The chef who won't stop tasting. They're the reason guests come back, and they're the best content you'll ever have. Put them in a show and you never have to ask "what do we post this week?" again.

A post disappears.
A series builds a following.

Same cast. Same setting. A new episode every week. People come back for characters the way they come back for a show they love.

Bartender straining a cocktail from a gold shaker into a tall glass EP. 01 · THE POUR
Tattooed forearm sliding a coupe cocktail across the bar EP. 02 · THE REGULAR
FORMAT · COMEDY

Workplace comedy

A sitcom in the spirit of The Office, built on real moments: check in chaos, the regular, the night shift.

FORMAT · STORY

Mini docuseries

The people behind the kitchen, the bar, and the front desk. Who they are, why they do it, and what a night looks like.

FORMAT · GAME

Staff challenges

Cocktail face offs, blind tastings, speed rounds. Competitions your followers pick sides on and come back to see who wins.

Followers return.
Characters give people a reason to check back every week.

Ideas never run out.
One format gives you months of posts, so the weekly scramble ends.

You stay in the feed.
Posting on a steady schedule keeps your property in front of guests between visits.

How the
show works.

We run your social channels end to end, from casting to posting to replying in the comments. Your team only has to show up and be themselves.

A single coupe cocktail on the bar at Oshen Bar under a glowing sign ON SET · OSHEN BAR
01

Cast

We meet your team and find the characters: the veteran, the new hire, the one everyone asks for.

02

Write

We pick the format that fits your property, then build episodes from real moments: the regular, the rush, the VIP who wants everything.

03

Shoot

We film in batches and schedule around service, so your floor keeps running while the cameras roll.

04

Air

New episodes every week on Instagram, TikTok, and YouTube Shorts. We post, reply to comments, and report what's working each month.

One polished video.
Or a whole season.

OPTION A · ONE HERO VIDEO
  • 1 polished film
  • About 60 seconds of content
  • Out of the feed within a week
OPTION B · A SEASON
PILOT
  • A pilot plus [8 to 12] episodes
  • [30+] short form cutdowns
  • Stills and behind the scenes
  • Posted and managed on your channels
  • A cast your guests ask about by name

We already
make shows.

Comedy, character, and story, built for the feed. Here's the craft your series is made with.

Title card for the short film Hey Michael
SHORT FILM · 1:19

Hey Michael

A brand anthem about AI dependency and human connection, shot and edited by Caleb Williams.

Tony seated at a candlelit dinner table in a comedy sketch
COMEDY SKETCH · 2:39

The Date, starring Tony

A character sketch for Tony the Auction Guy, built on his Second City training.

PILOT SEASON

We're casting our first hospitality series in Charlotte.

Apply to be a pilot

Fair questions.

"What if staff leave?"

The format is built around recurring roles at your property. New faces join the cast the way they would on a real sitcom, and the show keeps going.

"My team isn't made for camera."

Nobody memorizes a script. We cast for personality, coach on set, and write around how your people already talk.

"Who runs our social?"

We do. We post every episode, manage comments and messages, and send you a monthly report on reach, follows, and bookings.

"Will this fill rooms and tables?"

A series gives guests a reason to follow you between visits. We track reach, follows, and bookings from social so you can see what the show brings in.

ROLL CAMERA

Let's cast
your property.

Book a strategy call. We'll talk through your team, your guests, and what your first season could look like.

Book my call